Created by the Wildlife Conservation Network in partnership with the Leonardo DiCaprio Foundation, the Lion Recovery Fund (LRF) supports conservation actions by some of the most effective, vetted partners who are working to bring lions back. Through strategic investments and collaborations with partners like Dazzle Africa, the Lion Recovery Fund aspires to double the number of lions in Africa, regaining those lions lost over the past 25 years. The LRF is committed to seeing thriving landscapes where Africa’s people, its economic development and its lions all co-exist.
Within Africa, the species has suffered a steep decline in both range and numbers. One century ago there were 200,000 lions, today there are likely just over 20,000. To go more in depth, the world has lost half the lions in Africa in just the past twenty-five years. Losing half the population of a species in a matter of years – particularly one as important as the lion – calls for action by all.
In March of 2019, the LRF formed the Lionscape Coalition, a new initiative that is good for lion recovery as well as for business. The Lionscape Coalition allows Africa’s top ecotourism operators and travel partners, like Dazzle Africa, to take a leadership position to support on-the-ground conservation work and encourage clients to support the future of lions. This is an important and critical mission that supports the values and the vision of Dazzle Africa.
Such collaboration is a hallmark of the Lion Recovery Fund. Africa’s tourism industry is intrinsically linked to the health of its iconic wildlife populations and their captivating landscapes. In fact, lions are frequently ranked as the number one animal tourists most want to see on safari. So, who better to engage in lion conservation than travel operators, safari companies, and their clients?
Each year, Lionscape Coalition members, such as Dazzle Africa, provide a philanthropic investment to the LRF to impact landscapes where tourism operates, as well as areas off the beaten track where tourism doesn’t exist.
The Lionscape Coalition will not only raise funds for lion conservation but will also help educate more people about the plight of lions and empower the travel industry to play an even bigger role in conservation.